Basic Advertising / Marketing model – To unblock and help start projects

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Basic Advertising / Marketing model – To unblock and help start projects

I created this very simple model, while working early in my career for advertising as a strat/planner. Simple and cheerful, served me well for a number of years and still does. And the explanation for it is easy to (from bottom to top):

  1. The strategist/planner is engaged
  2. strategist/planner collects all data from sources like:
    research= survey, online, paid research and data
    Trends= what is the current market state, changes and things to keep in mind
    Insights= Identify insights through your own insights module (that’s for me, I have one)
  3. Connecting the dots is what a strategist/planner does best, so without further explanation, it’s basically: start the thinking cogs moving
  4. Create the campaign based on all the below, and it is the final result.

I’m more than happy to have any conversation about this module. Till now, cheers.

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