I created this very simple model, while working early in my career for advertising as a strat/planner. Simple and cheerful, served me well for a number of years and still does. And the explanation for it is easy to (from bottom to top):
- The strategist/planner is engaged
- strategist/planner collects all data from sources like:
research= survey, online, paid research and data
Trends= what is the current market state, changes and things to keep in mind
Insights= Identify insights through your own insights module (that’s for me, I have one)
- Connecting the dots is what a strategist/planner does best, so without further explanation, it’s basically: start the thinking cogs moving
- Create the campaign based on all the below, and it is the final result.
I’m more than happy to have any conversation about this module. Till now, cheers.