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Hacking & Insights – What should a brand/agency do

Acquiring something, and doing something else with it that it never intended in its plan to do, is hacking. The terms started from the PC hacking generation. Overclocking speeds that aren’t meant to be on a CPU, achieving higher speeds with sufficient cooling. It is a human behavior tied with our desire to achieve anything higher. After the famous Wii […]

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Basic Advertising / Marketing model – To unblock and help start projects

I created this very simple model, while working early in my career for advertising as a strat/planner. Simple and cheerful, served me well for a number of years and still does. And the explanation for it is easy to (from bottom to top): The strategist/planner is engaged strategist/planner collects all data from sources like: research= survey, online, paid research and […]

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My capabilities – Listed

I had a conversation with an employer today. And they seem to be baffled with what I can actually bring to their table. So as a solution, I listed all my capabilities as a digital marketer as shown below: Market Research Set Up a Website Email Marketing SEO Copywriting Search Engine Optimization (SEO) YouTube Marketing Facebook Marketing Twitter Marketing Quora […]

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